Skip to main content

Latest in Marketing and Promotion

Political Statements, Y2K and Footwear Generate Fashion Searches: Lyst

The latest quarterly Lyst Index shows that TikTok fashion trends coexist with politically charged fashion…

David Tracy, Titan in the Home Textile Industry, Dies at 98

David Tracy is being remembered as an innovator, mentor and protector of brands.

Adidas Creates NIL Network for 50,000-plus College Athletes

The NCAA greenlit its NIL policy last summer.

De Beers’ Stephen Lussier on Diamonds, Dreams and the Economy of Desire

"We created opportunities for the U.S. market to get bigger and bigger," said Stephen Lussier. "Last year the…

Natori Advocates for a Good Night’s Sleep

It's Sleep Awareness Week through March 19.

Seven for All Mankind Campaigns With Cara Delevingne

The celebrity embodies the free-spirited, effortless and chic attitude of the brand.

Georgia Versus Alabama: Which Players Could Score Big in NIL?

Experts weigh in on which players that competed in the college football playoff national championship could…

Influencer Marketer LTK Raises $300 Million

The business, formerly called Liketoknow.it, plans to fund further expansion.

Tribe Dynamics Is Being Acquired

Tribe Dynamics will expand service offerings as part of CreatorIQ.

Uniqlo Extends Its Sponsorship of Swedish Olympic and Paralympic Teams

The company will now provide official apparel for the Swedish teams through the end of 2024, including for…

Why Brands Need to Be ‘a Step Ahead’ of the Consumer

Tony King, chief executive officer of King & Partners, discusses why brands should consider "a refresh" or…

TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences

A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…

Margherita Maccapani Missoni, Rossana Orlandi Front Spot to Promote Milan Abroad

Using an ironic tone, the "Not in Milano" short clip rejecting stereotypes on business tourism will be…

Bally Taps Chinese Actor Johnny Huang as Global Brand Ambassador

The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.

There’s More to Influencer Marketing Than Product Placement

Dressing top personalities is still effective in amplifying a brand's momentum on social media, but…